Well-versed in visual design for online and mobile experiences, campaign identity and branding. Passionate about design and can cater to any industry. Quickly.
Majority of my career has been spent in an agency environment, managing designers and overseeing tasks while taking lead on high-level design initiatives.
I was once a solid front-end developer but now I limit myself to dev collaboration. I understand modern practices and can design for CMS’s, eCommerce and software.
I’ve spent half my career building strong brand identities for clients around the world, and the other half designing innovative user experiences that bring those identities to life. I feel this combination has made me into an extremely versatile and well-rounded designer, while giving me a deep understanding of how brand personality and visual design work together to engage at every level.
When working as a UI/UX Designer, I’m most excited about anything from user-flows and wireframes through visual design. A typical process for me would often begin with sketches on a whiteboard (or napkin) before moving onto wireframes and design. I’d ultimately produce a comprehensive design system in Sketch and oversee my product through deployment.
As an Art Director, I enjoy working in tandem with copywriters and/or other creatives to build campaigns and design all of it with cohesion. Deliverables could include branding, a website or landing pages, emails, banners and possibly some print collateral. Once identity is established, I oversee production by other designers and work with development for implementation.
I currently work on a contract-basis which allows me time to support my other passion, Crown Customs. Crown has evolved from being a long-time hobby to my own little start-up where I find, design and restore niche market cars and motorcycles.
In addition to being a gearhead, I enjoy house renovation, collecting skateboards and I have a rescued pit bull named Coltrane. I recently bought a home in Carlsbad, CA and in the process of relocating to the west coast.