PepsiCo

TOP

PepsiCo, is a leader in food and beverages (think Pepsi, Gatorade, Frito-Lay), who promote positive change with their global brands. The website goal was all about attracting people who want to make a difference, with a fun and dynamic work environment. Working closely with the UX team, my role was to take lead on visual concepts to brand the new user experience in a playful yet professional way.

Project:

Website

Role:

Visual, UI

Agency Parner:

PaceCo

Homepage

I kicked off the project with two design concepts exploring the creative direction. The winning concept, showcased here, uses bold colors and a modern twist on the brand's textures. Ample white space lets the textures guide users through the long homepage.

The comps include placeholder text (Greek) in some areas. Following design approval, the work would undergo copywriting, active news stories and final image selection(s).

Location Pages

Users could drill down through parent and child location pages to discover relevant jobs, application guides, brand information, and PepsiCo news, all tailored to their area.