JBL Masterclass

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JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. The intimate setting is to welcome conversations and inspire other artists. Clients’ ask was to create an identity that would be alongside and on-par with other artwork and materials within the “electrictronic” genre. My role in the project was to define overall branding and web presence for the simple landing environment.

Project:

Website design, Branding

Role:

Visual, UX/UI

Agency Parner:

Amplify

Concept #1

The landing environment had flashy design yet, remained user-friendly, allowing visitors to explore featured artists, stream their music on Spotify, and learn about upcoming events in the series.

The comps include placeholder text (Greek) in some areas. Following design approval, the work would undergo copywriting, active news stories and final image selection(s).

Mobile screens

Concept #2

This was the second landing environment shown to client. After a few rounds of logo designs, it was sent to production and later launched for the series debut.

Mobile screens

Logo concepts

While the chosen logo is shown in the comps, I presented 3 other versions to the client. Ultimately, they wanted to make sure the OG JBL logo was displayed alongside of MasterClass.