JCPenney

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Revamping a JCPenney Project: I'm excited to share a modern refresh of a portfolio I designed for JCPenney a few years back. This piece, originally geared towards investors, showcased the company's lesser-known designers and product verticals. While I always loved the concept, the design landscape has evolved significantly. Responsive layouts and engaging, long-scrolling experiences are now the norm.

Project:

Website, Brand refresh

Role:

Visual design, UI

Agency Parner:

Direct Client

Homepage layout

Immersive Storytelling: The journey begins with stunning photography bathed in JCPenney's signature red. Simple, intuitive navigation, also in JCPenney red, complements the visuals. The page unfolds like a captivating story, progressively introducing brand families, specific brands, and the talented designers behind them.