MacSales / OWC

OWC, a leader in innovative upgrades for Apple products also owns MacSales.com, their e-commerce platform. Previously, the website lacked a user-friendly experience and wasn't mobile-friendly, which was impacting SEO as Google continued to tighten their requirements. Additionally, the existing experience was built on legacy technology causing many work-arounds which impacted both design and typical user behaviors. Leading the project, I worked with both internal and external teams to elevate the brand and create a more typical shopping experience, especially for mobile users. This involved redesigning over 300 screens with a mobile-first approach.

OWC, a leader in innovative upgrades for Apple products also owns MacSales.com, their e-commerce platform. Previously, the website lacked a user-friendly experience and wasn't mobile-friendly, which was impacting SEO as Google continued to tighten their requirements. Additionally, the existing experience was built on legacy technology causing many work-arounds which impacted both design and typical user behaviors. Leading the project, I worked with both internal and external teams to elevate the brand and create a more typical shopping experience, especially for mobile users. This involved redesigning over 300 screens with a mobile-first approach.

Project:

Website, Brand refresh

Role:

UX/UI, Visual

Agency Parner:

Homepage

Starting from the top, the header was completely revamped and given a hierarchy of information. With more consise tabs it made it more clear to users where to shop and where the get help. The body of the page features a mix of product tiles and lifestyle photography featuring new items. Lastly, working closely with the marketiing team, the wall of ads and screaming sale items were removed to elevate the companys reputation and step away from the Harbor Freight approach the company had always gravitated toward.

Used macs

Screen 3 of a 3-page process. This page assumes the user has selected a specific computer and can then select available options and reconfigure accordingly. This approach was greatly streamlined from it's previous versions.

Product page templates

The existing product pages on MacSales.com didn’t have well-defined areas for content or a uniform way to feature products, pricing and detailed descriptions. To reinforce user expectations, I redesigned a more predictable approach, not unlike most retailers today.

Mobile screens

Without an existing mobile experience in place, I made sure all pages truncated nicely as screen sizes became smaller. Users could now shop from mobile devices without having to pinch and zoom on full size web pages.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.