Seymour Duncan: Powerstage

Seymour Duncan is a guitar tone legend. His company makes pickups and pedals that define countless iconic sounds. The company released a new product, Powerstage and was seeking branding. I produced a simple visual language to help promote the new brand for print, digital marketing and ultimately a landing environment.

Seymour Duncan is a guitar tone legend. His company makes pickups and pedals that define countless iconic sounds. The company released a new product, Powerstage and was seeking branding. I produced a simple visual language to help promote the new brand for print, digital marketing and ultimately a landing environment.

Project:

Branding

Role:

Art Direction

Agency Parner:

Branding elements

Having recently done an entire website for Seymour Duncan, an American company that manufactures guitar and bass pickups, I was asked to develop a min-brand for an effects pedal, Powerstage. I riffed on a few elements taken from my initial art direction. Specifically, a modern typography style, use of grungy elements and bold color usage.


Print ad

Working alongside a copywriter, I brought my branding vision to life through a powerful print ad.

Ad campaign

My last touch for this product introduction was a set of banner ads used to drive customers to their website.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.