MIT: Provost

TOP

MIT (Massachusetts Institute of Technology) is a top science and tech university. Their Provost is like a #2, overseeing academics to keep MIT at the top. This website explains the Provost's role and offers news, resources, and a powerful search. I designed it to be clear, visually engaging, and to strengthen MIT's brand. Working with a UX lead, I was able to support their foundational work and decision making and push MIT’s brand in a tasteful new direction.

Project:

Website

Role:

Visual, UI

Agency Parner:

Centric Park

Homepage

The long homepage unfolds the Provost's office story as users scroll. A hero image featuring the Provost kicks things off with bold typography. Prominent "piano key" icons at the bottom highlight the four main focus areas.

The comps include placeholder text (Greek) in some areas. Following design approval, the work would undergo copywriting, active news stories and final image selection(s).

Updates

Lorem Ipsum...

Subpage navigation

Most of the interior pages used a jump menu, positioned along the right side of the page. The delicate line along the left held a title for the corresponding section along with a pop of magenta to act as a visual break as the user scrolled.

Search

The design detail extended through search with the use of smart, simple iconography, and magenta highlights as the user engaged with the predictive search.