Mount Sinai
Homepage
The long homepage was designed to give a snapshot of all areas within the site.Through photography and illustration, I was able to advance the Mount Sinai brand to a more modern, sophisticated level. The magenta illustration was used site-wide to lead users from one section to another as they scrolled the long story-telling pages.
The comps include placeholder text (Greek) in some areas. Following design approval, the work would undergo copywriting, active news stories and final image selection(s).
Stories
A large part of the site was telling actual stories around the partnership between Mount Sinai and external partners. Highlighted are Renalitix ‘s efforts to eradicate kidney disease and Monogram’s disruption in the joint replacement space.
Homepage intro sequence
Early in the project, the homepage featured an animated sequence which sat at the top of the homepage as a means to tell a brief introduction to the Ideas Network. The magenta graphic would always be in motion, and used as a trnasition between screens of copy. Shown are the static desktop visual along with the mobile storyboards.
Landing page
The mockup below shows a key landing page where users can view products, status and detailed descriptions within. The UX team designed this clean “card” system making it helpful for viewers to capture key information at a glance.
Mobile Screens
