Paragon Realty

This software empowers real estate agents to serve clients with custom searches, targeted listings, and automated alerts. However, the UI lacked intuitiveness, mobile presence, and branding. I revamped the user experience, designed a modern mobile app, and established a cohesive brand identity.

This software empowers real estate agents to serve clients with custom searches, targeted listings, and automated alerts. However, the UI lacked intuitiveness, mobile presence, and branding. I revamped the user experience, designed a modern mobile app, and established a cohesive brand identity.

Project:

Product design

Role:

UX/UI, Visual

Agency Parner:

Homepage

The old interface lacked a central hub. I designed a new homepage with a logo, quick access icons (alerts, profile, search), and key links (favorites, messages, documents). New listings appear at the bottom. Branding-wise, I chose a sophisticated sans-serif font and a unique color scheme to stand out from other popular real estate tools.

Listings

This dedicated page showcases all agent-curated listings. Users can easily like, dislike, or save properties for future reference. A convenient sidebar allows for filtering searches based on specific criteria.

Listings detail

Each property gets its own spotlight with a detailed view. Users can explore a large image gallery, view a location map, and access all property details.

Mobile screens

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.