Muscle Shoals Music Association

Steeped in musical history since the late 60s, Muscle Shoals, Alabama, boasts iconic recordings by artists like The Rolling Stones. As the original studio relocated, the legacy lived on and The Muscle Shoals Music Association (MSMA) tapped me to craft a new logo, create a brand, and modern online presence to capture this enduring musical heritage.

Steeped in musical history since the late 60s, Muscle Shoals, Alabama, boasts iconic recordings by artists like The Rolling Stones. As the original studio relocated, the legacy lived on and The Muscle Shoals Music Association (MSMA) tapped me to craft a new logo, create a brand, and modern online presence to capture this enduring musical heritage.

Project:

Website, Branding

Role:

UX/UI, Visual

Agency Parner:

Homepage

Designed with a newly approved logo, the homepage features story-telling from top to bottom. Using the vintage photography, I did very little color correction as I feel it offers authenticity and dates the website back to the 60's when the organizatin was thriving. My only real goal was creating a modern look/feel while still alowing the classic brand shine through.

The comps include placeholder text (Greek) in some areas. Following design approval, the work would undergo copywriting, active news stories and final image selection(s).

Brand cards

Loving the art direction of the website, the team asked for a few pieces of collateral they could have printed and made into artwork for their space.

Mobile screens

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.

Jeff_McAllister

Sr. UI/UX & Visual Designer

Austin, TX | San Diego, CA

© 2024 The Design Standard LLC. | Jeff McAllister. All Rights Reserved.