Sports Business Journal: Website

TOP

Sports Business Journal (SBJ) is a leading industry publication, known for its in-depth reporting, insightful profiles, and expert analysis of the biggest sports business stories. My first project for SBJ involved a complete website revamp. The existing editorial site transformed into a user-friendly platform featuring a Daily and Weekly edition, both visually engaging and content-driven. This successful launch was followed by the development of SBJTV, a video platform expanding their content offerings.

Project:

Website

Role:

UX/UI, Visual

Agency Parner:

Honor Roll

Homepage

The homepage channeled a familiar layout, mirroring global news giants like CNN or NYT. Top headlines, paired with relevant visuals, grabbed users' attention. Clicking on any story led them to the dedicated category page. Secondary content, like podcasts and SBJTV videos, found a prominent spot on the right rail for easy access. The streamlined top navigation offered a seamless way to switch between Daily and Weekly editions.

Article

Article pages offer flexibility, showcasing content with or without a hero image. Sharing buttons are readily available, and users can easily navigate back to category pages or explore new features like podcasts and SBJTV videos.

Typography

With an article-driven site, typography is king. I chose the serif/sans-serif combo. Kepler Display offered great readiability for headlines, even at small sizes.

SBJ TV

SBJTV is a new video product offered by SBJ. It features a YouTube-like experience including channels, categories, and topics.

SBJ TV: Channels

Taking a cue from popular online and TV experiences, SBJ introduced content channels for viewers. Each channel received unique branding, establishing a distinct identity within the platform.

Mobile screens

Analytics show that nearly half their audience consumes content on mobile devices (phones or tablets). To ensure a seamless experience, the website was optimized for a clean and favorable mobile experience.