Design lead with extensive advertising and brand-focused history in art direction with current emphasis on product and experience design. Well-versed in UX, designing for web and mobile, responsive, eCommerce, and content management systems. Fluent in #agencylife
Featured work
Recent work shown for Muscle Shoals Music Association (MSMA). The project included art direction and branding as well as visual/UI work for their homepage presence.
Area(s) of focus
While advertising and branding are in my DNA, and visual/UI design is my native language, product design allows me to unify both into experiences that are as intuitive as they are impactful.
Visual & UI
Figma is my playground for visual storytelling. I begin with layouts and translate those UI decisions into scalable design systems. From sketches on a napkin to a complete visual language, it's where I thrive.
Branding
Sure, a logo is the face on a website or building, but branding is its soul. As a seasoned art director, I craft unique identities that consistently convey the message across all products.
UX
Much of my work is partnering with UX teams and owning the visual and UI portion of the project. That said, I'm well versed in UX and when working directly with clients, I run a lean UX/UI process and own all of it.
